a luxury lifestyle brand noted for its iconic jewels and accessories, infused with Mimi’s playful spirit and instinctive, modern style. Rooted in core values of authenticity and craftsmanship, Mimi So reflects a reverence for wearable art.
Mimi So was born and raised in New York City. As a young child, she spent countless hours exploring rare gemstones and high jewelry in her parents' atelier. This early introduction to fine art led her to study at Parsons where her appetite for design flourished.
In 1998, Mimi launched her eponymous jewelry collection. Six years later, her unique vision caught the eye of Mr Johann Rupert, then Chairman of luxury conglomerate Richmont SA, owners of the prestigious brands Cartier and Van Cleef among others. Rupert recognized Mimi’s potential to become a legacy brand and crowned her Richmont’s first American jewelry investment.
In 2007, Richmont offered to purchase a majority stake in Mimi So. She declined the offer and opted to grow her brand slowly on her own, authentically and in stride with her personal vision.
Since then, her jewels have been worn by celebrities and collected by loyal clients who value her uncompromising attention to quality, detail and modern design. Inspired by contemporary art, fashion and her travels, Mimi infuses a refreshing balance of sophistication and whimsy into her collection of modern heirlooms.
My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself."
Personal storytelling meets old-world craftsmanship throughout her core collections: Piece, Bow, Jackson and Wonderland. Each group is a genuine expression of Mimi's experiences and the messages she wishes to convey. “My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself."
Fashion, Mimi's second love, led her to a position on the CFDA board of directors where she has served since 2014, mentoring those who have an entrepreneurial spirit and drive similar to hers.